20 Ways To Attract New Patients For Your Dental Practice & Keep Them
The world of dentistry has evolved significantly over the past decade. Now, with ever-increasing competition in the industry, it is becoming more important for dentists to attract new patients while keeping their existing ones happy and satisfied.
To achieve this, dentists must implement innovative ways to market their practice. If you’re struggling to attract and retain new patients, you’ve come to the right place. This blog post will discuss the top 20 strategies for how to attract new patients to your dental practice and retain them for your dental practice.
Let’s Dive In!
1. Build A Responsive Website
To start with how to attract new patients to your dental practice, using a website is essential. A website that correctly represents your dental services is crucial in today’s digital age. Ensure your website is easy to navigate, loads quickly, and has a responsive design.
According to research, 48% of people say website design is their top consideration in evaluating a business’s credibility. So, invest in a professional website that reflects your dental clinic’s uniqueness and offers patients a great user experience.
2. Provide Excellent Patient Care
One of the most effective ways to attract new patients to your dental practice and retain them is by providing top-notch patient care. Ensure you and your staff are knowledgeable, friendly, and offer a comfortable, welcoming environment.
According to a survey by the American Dental Association, the top reason patients leave a dental practice is poor customer service. Offer a personalized experience and genuinely care for your patients to boost their trust in your practice.
3. Special Offers for New Patients
Offering new patient specials is an effective way to attract patients to your dental practice. These may include discounted rates on dental cleanings or promotional pricing for specific procedures.
According to a survey, 45% of patients would choose a new dentist if a special offer is available. This strategy helps attract new patients and encourages existing patients to refer their friends and family members to your clinic.
4. Ad Retargeting
Ad retargeting is a powerful marketing tool for attracting new dental patients to your clinic and returning potential patients to your website. The concept behind it is truly simple. When a person visits your website, they leave a digital footprint in their browsing history.
Ad retargeting allows you to display your ads to them on other websites they visit afterward. This strategy has been found to increase website engagement thrice on average.
Retargeting ads guarantee that visitors will repeatedly be exposed to your dental clinic and become familiar with your practice.
5. Create A Positive Environment At The Clinic
Creating a welcoming patient experience in your clinic is essential for patient retention. The key component of this is your staff’s quality of service.
Your staff’s demeanor and attitude can have significant impacts on your patients. They should be well-trained to handle and support patients’ queries wherever necessary.
Besides, create a warm and welcoming waiting area with complimentary refreshments, music, magazines, and TV/ads screen schedules. This can go a long way in making your patients feel comfortable and keep them coming back.
6. Offer A Membership Plan
Membership plans provide patients with discounts for services and encourage them to keep visiting your practice routinely. This model has been proven more effective than traditional insurance plans for retaining patients due to low or no annual fees.
Besides, it helps patients plan their finances and anticipate dental expenses, which builds trust in your practice. Moreover, offering a range of payment options, including credit cards, checks, and payment plans, makes it easier for patients to afford treatment.
7. Start A Dental Practice Blog
Blogging is an excellent way to take patient engagement to the next level. This way, you can offer valuable information related to oral health care and organize your cosmetic dentistry services. Patients always appreciate quality content, and regular posts help build engagement and trust with them.
Aside from attaining high-quality rankings on search engines, your blog posts should focus on answering dental FAQs, introducing new technologies, spotlighting better dental hygiene options, and promoting social learning with video content, interactive quizzes, and emerging dental trends.
8. Sponsor Local Events
Sponsoring events in your local community is another effective way to attract new patients. By participating in local events like charity runs, sponsorships, and health fairs, you can show your support within the community and promote your dental practice.
Consider upholding banners and giving out flyers, brochures, or promotional products with your dental treatment’s information to attract potential patients.
9. Search Engine Optimization (SEO)
Investing in Dental SEO can help your dental care center land on search engine pages. By optimizing your website for keywords that potential patients may use when looking for services online, you will increase your chances of getting noticed.
Research shows that 93% of online experiences begin with a search engine, and 75% of users never scroll past the first page of search results. Therefore, optimizing your website for SEO is vital.
10. Concentrate On Getting Positive Reviews
Positive reviews can work wonders for your dental practice as they can increase your online reputation and credibility. According to research, 97% of people read reviews for local businesses before deciding to visit.
Satisfied patients are more likely to refer your practice to friends and family. Encourage such patients to leave a positive review on your website or social media. This can attract new patients and retain the ones you already have.
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11. Directory Listings
With most patients searching for dental practices online, ensuring that your practice is listed in online directories is essential. Some of the most popular directories include Google My Business, Yelp, and Healthgrades.
These directories also allow patients to leave reviews, significantly impacting your business’s reputation. In fact, 72% of patients say they trust online reviews as much as personal recommendations.
12. Distribute Press Releases
Distributing press releases can effectively promote your dental practice to the local community and get new dental patients to your dental care clinic. Press releases can be distributed to local newspapers, radio stations, TV channels, and online news portals.
Besides, press releases are a cost-effective way to market your practice, as they can be distributed for free or at a minimal cost.
13. Pay-Per-Click Advertising (PPC)
PPC advertising allows you to target potential patients searching for dental services directly. With Google AdWords or Facebook Ads, you can create an ad that will only appear when patients search for specific keywords related to dental services.
These ads allow you to reach a larger audience, and you only have to pay when someone clicks on your ad.
14. Provide A Seamless Online Payment Process
Nothing stings patients more than a cumbersome payment process at the dental clinic. Integrate flexible payment software into your practice to create a seamless online payment process.
Any payments, from appointment deposits to treatments, can be made via a patient portal. It becomes easier for patients to pay their bills, and consequently, your practice gains the reputation of providing excellent services all-around.
15. Understand Patients’ Preferred Communication Channels
As you build solid relationships with patients, understanding their preferred communication channels becomes a top priority. Whether through email, text, telephone calls, or social media, knowing how to reach patients with the right communication system is vital.
For instance, a research study shows that 65% of millennial patients prefer email as a communication channel. On the other hand, 69% of Gen Z preferred SMS as a communication medium.
Therefore, prioritizing SMS and email marketing campaigns geared towards this demographic provides optimal engagement with desired patients.
16. Introduce The Patient Referral Program
The most effective way to bring in new patients is through referrals. Encourage your existing patients to refer their friends and family to your dental clinic.
You can create a referral program that rewards your patients for referring new patients to your practice. This can be in the form of a discount, free consultation for family members, gift card, goodie bag, or free service.
17. Social Media Marketing (SMM)
With 4.89 billion users worldwide, social media has become a crucial business marketing tool. Create social media accounts for your practice and regularly post updates about your services, promotions, and community involvement.
You can also use social media to interact with your patients and answer any questions they may have.
18. Make Appointments Easy
Lately, no one likes to fuss about calling and booking an appointment anymore. Introduce an easy online appointment solution to counter the situation precisely like this. Sophisticated appointment scheduling software allows your patients to book their appointments online quickly.
As the younger generation leads the pack of smartphone and computer users, offering game-changing advances in digital technology is undoubtedly one of the best ways to attract them to your dental practice.
Data from a survey shows that 90% of patients feel that scheduling appointments online is convenient.
19. Print And Distribute Flyers
Promotional flyers can be quite effective when targeting prospective patients in the local community. They are typically designed to provide interested patients with detailed information about services offered at your dental clinic.
You can attract new patients interested in dental health services by distributing flyers in strategic locations, such as libraries, coffee shops, universities, or at a local football match.
20. Utilize Video Marketing
Digital marketing tools, including video marketing, offer an opportunity to reach out to patients actively.
Video marketing also helps you to engage with your audience in new ways through your website, social media, and YouTube channels.
Attracting and getting more dental patients is essential for the growth and success of your dental practice. Implementing the strategies mentioned in this blog post can help you achieve this. Whether you list your practice in online directories, invest in SEO, Start a dental Practice Blog, or use social media marketing, creating a comprehensive marketing plan that aligns with your practice’s goals and values is essential.
Remember that the most crucial aspect of attracting and retaining patients is to provide high-quality care and excellent customer service. With the proper patient management metrics and tools, you will have the necessary insights to excel and attract new patients while keeping current patients satisfied.
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