5 Dental Marketing Ideas to Grow Your Practice in 2022
There’s a difference between knowing how to treat patients and reaching prospective patients. Regardless of if you just opened a new dental practice or have been in business for a while, you need an effective dental marketing strategy if you want to attract new patients. Yet, at the same time, you’re a business owner, which means there are employees to manage, paperwork to complete, and patients to see. So, your plan needs to provide high returns that require only small-time investments. Below you’ll find the top 5 dental marketing ideas to grow your practice in 2022.
#1 Dental SEO
Dental SEO or search engine optimization is the process of targeting keywords on your website to make it more likely that you’ll reach the target audience when they search for dental services on the internet. Hence, SEO can help your website appear higher in Google and other search engine results.
Many small business owners may not realize just how much a website can do for their business. After all, having the website created is just the first step, understanding how to use it is much different. SEO for dentists is one of the most essential marketing tools because it can help your website bring in organic, high-quality leads. Using dental SEO tools will help get your business to the front page of Google searches for specific services your dental practice provides.
There is a lot of work that goes into SEO services. Dental SEO includes everything from technical website optimization, content creation and keyword research. If you need help with your dental SEO services, we recommend contacting a dental SEO company like Gravity Dental Marketing.
“Having a strong digital presense is more important than ever before. Today, a massive percentage of the population is using mobile devices and search engines to find answers to their dental questions. “
Colin Sand – CEO of Gravity Dental Marketing
#2 Pay-per-click Google Ads
Another excellent dental marketing idea to grow your practice in 2022 is using pay-per-click Google Ads. Since you’re advertising a local business, you can also use other services such as Facebook Ads, Yelp Ads, and more. However, if you don’t want to worry about managing a bunch of digital ad campaigns, be sure to use Google Ads at a very minimum as Google is the most popular search engine in the world.
Today, over 90% of all internet traffic starts at a search engine. PPC advertising can be used to show your dental ad and website at the top of the Google search results. Many dental business owners prefer pay-per-click Google Ads because it can be used to specifically target customers looking for dental services such as “emergency dental near me”. Once the ad is live, you will pay a small amount for each click, but the results are instant.
Getting started with Google Ads does require some setup. Starting an ad campaign, that is not properly setup or managed can turn into a large waste of money. Proper targeting, ad scheduling, landing pages and more are required to run a successful Google Advertising campaign. If you are interested in advertising your dental practice using Google Ads, contact Gravity Dental Marketing today!
#3 Google Business Profile
If you choose to never update you dental website or social media, you should, at the very least, claim your Google Business profile (also known as Google My Business or GMB). By creating your GMB profile, you’re getting a free business listing on the biggest search engine in the world. This puts your business in front of endless amounts of potential dental patients… for free!
In short, a GMB listing provides clients with easy access to update your status weekly, as well as other information such as reviews, phone number, hours of operation, directions, and your website in just one click! You can also use this page to display your services and specials, and it’s an excellent place for clients to read your review ratings, busiest hours, and other information.
So, if you’re just starting your dental practice and don’t have a large advertising budget yet, start with a Google Business Profile. If you don’t have one, you can create one here.
#4 Social Media Management
For dentists, social media is one of the best ways to showcase your brand’s personality. Sure, paid advertising and other methods provide benefits for your practice, but social media can be used to give patients insight into the dentist and care team. When used correctly, social media can help your dental practice build your brand, connect with existing patients, reach potential patients, and help with SEO.
If you decide to use social media for your dental office, be sure to create posts often, connect with your clients, and respond to them when appropriate. Also, remember to tie in videos and other graphics as these are a must to draw people’s attention!
The key to a successful social media page is making real connections. People love to see real faces, selfies, and updates about your business. Be sure to post on all the major holidays!
#5 Online Directory Listings
Online directories are services that allow you to submit your website’s information so that it shows up when prospective patients conduct web searches for dental services and practices. Online directory management is an easy and cost-effective way to market your dental practice and helps get your name out to the right audience.
So, if you want your clients to find you, make sure to claim as many local online directory listings as you can. If you don’t do this, you’re leaving loads of cash on the table that your competitors will happily grab. The truth is that claiming these listings is the foundation for a good local online marketing strategy, so add your company to Yellow Pages, Yelp, Apple Maps, and any other reputable directory that you can find.
The Bottom Line
The year just started so now is a great time to get a head start and start considering these dental marketing ideas to grow your practice in 2022. The longer you wait, the longer you’re putting off success – get to it!