Best Dental Marketing Ideas for November
It’s no secret that dental practices are always searching for new and innovative ways to market their services. With the holiday season just around the corner (and the impending mass consumption of indulgent, sugary foods), now is the perfect time to start planning your marketing strategy! In this article, we will discuss some of the best dental marketing ideas to boost your practice this November—as well as ways you can improve your dental website design and other customer-facing platforms for better customer conversion!
Dental Marketing Ideas for November
When it comes to a monthly dental newsletter, always focus on relevant and interesting topics. Writing about local events, National holidays and interesting dental facts will attract more readers and more website clicks. Topics can be as lighthearted and lesser-known as National Take a Hike Day, which is on November 17th, or as important as Veteran’s Day, which is on November 11th. Read on top to discover more dental marketing topics for November!
Nation Brush Day - November 1st
National Brush Day is observed in the United States on November 1, the day after Halloween, to reinforce the importance of children’s oral health and promote good tooth-brushing habits recommended by dental experts. On this day (and every day!), parents and dentists are encouraged to make sure their kids brush their teeth for two minutes, twice a day. The Dental Trade Alliance offers dental marketing materials for National Brush Day.
Dental Marketing Ideas for Veterans Day, November 11
According to the Department of Defense Education Activity (DoDEA), November is the month reserved for honoring American military families—which only seems appropriate, given the presence of Veterans Day just shy of mid-month. Signed into law in 1954, this day is all about celebrating those American citizens who give their lives in service of the greater good—indeed, something worth talking about!
One way a dental practice can honor this day is by offering a special discount on your dental services for military members and families, donating your time or materials to a dental organization that helps veterans like the Dental Lifeline Network, or even simply making a post expressing gratitude for military families. When so much of military families’ sacrifice goes unspoken, gestures like this can go a long way toward helping those in need and developing customer relations.
Dental Marketing Ideas for Thanksgiving Day, November 24
We can’t talk about dental marketing ideas for November without addressing Thanksgiving. Expressing gratitude not only makes you feel better but finding ways to give back to your community on this day can go a long way in terms of garnering local clients. This November, you can reach new clients by volunteering or sponsoring local Thanksgiving events like Tukey Trot marathons, your local food bank, or finding some way to support those who do not have a family or group to celebrate with on this holiday.
Another way you can spread goodwill and thanks is by offering Thanksgiving coupons, special deals, or business hours, or writing a blog post or dental newsletter containing information on “The Best & Worst foods for your dental health: Thanksgiving Edition”.
Black Friday Dental Marketing Ideas
Enshrouded in American capitalist tradition (whether we like it or not), Black Friday is the infamously frenzied holiday to follow Thanksgiving—and it is an excellent opportunity to bump up your brand awareness, marketing, and promotions. Utilize your email subscriber list, Facebook, Instagram, and Google Business Profiles, and create a sense of urgency to sign up or purchase the limited-time offer.
Here is a list of a few black Friday dental marketing ideas:
- Giveaway an Electric toothbrush
- Offer a special Teeth Whitening discount
- $500 off dental implants
- New patients – $100 off any service!
- REMINDER: Collect emails addresses to enter the giveaway
Small Business Saturday, November 26
One of the most effective dental marketing ideas for boosting your local reach is by enrolling with American Express’ Small Business Saturday (SBS) registry and promoting your participation.
American Express will even send you marketing materials. This is also a great opportunity to detail what sets your dental firm apart from the competition—including superior rates, customer reviews, insurance participation, atmosphere, results…whatever you think is most attractive to your desired patient demographic. Partner with another local small business participating in the #SBS trend, especially one with relevant products or skills—and use each other’s platforms to expand your reach.
If you are even lost for ideas while marketing your dental practice, always remember that people love free stuff—even if this means giving out floss, mouthwash samples, or other pieces of swag.
Cyber Monday, November 28
For those that didn’t succumb to the temptation of Black Friday, Cyber Monday beckons a seductive hand. This is a great time to run a Cyber Monday Dental Deal on your website. Work with your dental website design company and add a pop-up on your website for Cyber Monday. The pop-up can offer a special discount for any service you choose. Use your social media profiles (Facebook, Instagram, TikTok, etc.) and email marketing list to advertise the discount before Cyber Monday. Need inspiration for your Black Friday dental marketing campaign? Check out Crest’s Black Friday deals.
Best Social Media Dental Marketing Ideas for November
Don’t forget to post on your social media, Facebook and Google Business Profile! Staying active on online helps you connect with your current and future patients. If done properly, regularly adding new content to your website, social media profiles and Google Business Profile also helps with your website ranking.
Dental Social Media Marketing Ideas for November:
- Week 1 – Find a photo and post about National Brush Day (November 1st), and National Candy Day (November 4th)
- Week 2 – Start advertising for your Black Friday or Cyber Monday Deal, Veterans Day
- Week 3 – Have any dental students at your practice? November 17th is International Students Day #InternationalStudentsDay
- Week 4 – Post what you are thankful for on Thanksgiving, Flossing Day is November 25th, and Black Friday and Cyber Monday Deals
They say content is king—and to a degree, this is true. However, the quality of your content, in conjunction with the regularity of your posting, can improve your dental website design in the eyes of Google, drive more traffic, and potentially make your practice more converted clients. However, managing a social media platform well—let alone multiple platforms—is nothing short of a full-time job. Fortunately, this task can be outsourced via experienced dental marketing agencies.
How Updating Your Business Platforms During Holidays Improves Customer Relationships
One crucial step your dental practice needs to take—especially in the event that your hours or days of service will change based on upcoming holidays— is to immediately update your customer-facing platforms to reflect your temporary hours. While this is definitely important to consider for your Facebook following (all it takes is a simple post on your timeline!) it’s also vital that you keep your Google Business Profile updated. This not only saves your patient’s frustration and helps you avoid losing out on potential business, but also makes you more credible in the eyes of the client by providing timely and transparent business updates.
If the idea of adapting your Google Business Profile every time the wind changes makes you nauseous, consider hiring a professional dental marketing company to manage this intermediary platform between organic Google searchers and your website. In fact, one of the best dental marketing ideas a practice can capitalize on is investing time or money into their Google Business Profile. Need help with your Google Business Profile Management? Contact Gravity Dental Marketing today!
Get More Dental Patients in November
Hopefully, this article has given you some great dental marketing ideas specific to the month of November. November is a month charged with an emotional spectrum ranging from patriotism, and gratitude to financial lust. Include these emotions in your dental marketing, and connect with your current and future patients. If tapped into appropriately, this is something dental practices can leverage to boost their brand, find new dental patients, and put their business on the map. And whatever you do, don’t neglect your dental marketing this November!
We are thankful for you – our readers and clients! Thanks for visiting our website. We sincerely hope this information helps your dental practice reach new levels of success. Gravity dental Marketing offers Dental website design, Dental SEO, Dental pay-per-click advertising, and more. If you need help with your dental marketing, contact us today!
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