9 December Dental Marketing Ideas
As a dental practice, December can be a busy time of year with many patients looking to get their teeth cleaned and checked before the holiday season. It’s also a great time to market your practice and attract new patients.
1. Offer Holiday Promotions
Offer holiday promotions: Consider offering special promotions and discounts on services such as teeth whitening, cleanings, and exams to encourage patients to book appointments during the month.
Share your holiday promotion on Facebook, Instagram, via email lists and on your website.
2. Send out Holiday Cards
Send out holiday cards: Show your patients that you appreciate their business by sending them a personalized holiday card. This can help to foster a sense of loyalty and build relationships with your patients.
2. Host a Holiday Event
Host a holiday event: Hosting a holiday event at your practice can be a fun and festive way to connect with your patients and their families. Consider hosting a cookie decorating event, a toy drive, or a holiday photo booth.
Every year, one of our clients in Columbus, Ohio participates in the Franklin County Toy Drive. This is a great way to help local family’s through local organizations.
5. Participate in Community Events
Look for opportunities to participate in community events, such as food drives, holiday parades or tree-lighting ceremonies. This can help to raise awareness of your practice and build relationships with potential patients. Donating to local charities is also a great idea. Some charities will feature their local business donors on their websites. This can also help with dental SEO.
One of our clients participates in the United Way of Metro Chicago Holiday Food Drive. It has proven to be a great way to help local families and meet great people in the community.
6. Offer Gift Certificates
Many people are looking for gift ideas during the holiday season. Offer gift certificates for your services as a convenient and thoughtful gift option.
Services like “teeth whitening” are popular before the holidays. Try including a discount in your email marketing or on your website’s homepage.
7. Partner with Local Businesses
Consider partnering with local businesses, such as florists or gift shops, to cross-promote each other’s services. This can help to reach a wider audience and bring in new patients.
Buying gifts from local businesses or hosting a company Christmas party at a local restaurant is an easy way to connect and share referrals.
8. Update Your Website with Seasonal Photos, Colors, or Promotions
Adding seasonal content to your website can be beneficial for search engine optimization (SEO) because it can help improve your website’s relevance and freshness. This is especially true if your seasonal content is optimized for relevant keywords and phrases.
Providing valuable information on your services is the best way to attract patients and rank for new keywords. A blog post like “Teeth Whitening Techniques: What Works the Best?” will engage your website visitors and highlight your services.
In turn, this can help improve your dental website’s visibility in search engine results and drive more organic traffic to your site. Additionally, having fresh, relevant content on your website can also help to improve user engagement, which is another important factor in dental SEO.
9. Advertise on Google
There are several ways you can use Google Ads PPC advertising to attract new dental patients in December. One approach is to target keywords related to the specific services that your dental practice offers.
For example, if you offer cosmetic dentistry services, you could target keywords such as “teeth whitening” or “Dental implants”. You could also use ad extensions to highlight the specific services that your practice offers, and use ad scheduling to only show your ads during the times when your practice is open and accepting appointments.
Especially in during December Holidays, don’t forget to pause your dental PPC advertising during the holidays to avoid spending money on unnecessary clicks and impressions.
Dental Marketing Ideas for December
We hope these dental marketing ideas for December help you grow your dental practice. By implementing these strategies, you can take advantage of the holiday season to attract new patients and improve your online visibility.
Whether you choose to focus on seasonal content, Google Ads PPC advertising, or targeted messaging, these tactics can help you drive more traffic to your website and increase your chances of attracting new patients. With a little effort and creativity, you can use the holiday season to your advantage and grow your dental practice in the months ahead.
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