Dental Implant Marketing

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Dental Implant Marketing: How to Attract New Patients

According to Google Trends, the search interest for “dental implants” in the USA is around 5.7 million searches per year

As a dentist, it’s important to market dental implants effectively to attract new patients and build your practice through online marketing. In this guide, we’ll cover the various dental marketing strategies you can use to promote dental implants, as well as some ideas for getting started.

Don’t have time to implement all these implant marketing strategies? Contact Gravity Dental Marketing and set up a free marketing consultation. They have generated 1000s of new implant procedures for dentists all over the US.

Marketing Dental Implants Online

There are several ways to market dental implants to potential patients. Some of the most effective strategies include:

1. Utilizing online marketing techniques:

In today’s digital age, the internet is a powerful tool for reaching potential patients. You can use a variety of online marketing techniques to promote dental implants, including:

Website Design:

To gain new implant patients online, your dental website design must be up-to-par both aesthetically and functionally. Having a fast, mobile-friendly, and SEO-optimized dental website is a must in today’s competitive market. 

Pay-per-click (PPC) advertising

Dental PPC ads appear at the top of search engine results and are targeted to specific keywords. You only pay for these ads when someone clicks on them, making PPC a cost-effective way to reach potential patients.

Search engine optimization (SEO)

Dental SEO involves optimizing your website and online content to rank highly in search engine results for relevant keywords. This can help potential patients find your practice when they search for dental implant-related terms.

 

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Porter Ranch Dental Studio's Website by Gravity Dental Marketing
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2. Providing Excellent Patient Care

The second best way to market dental implants is to provide excellent patient care. If your patients are happy with their treatment, they’ll be more likely to recommend your practice to others.

Asking for reviews is CRUCIAL. The more reviews you have on your Google Business Profile the better. 

Did you know that having keyword-rich reviews on your Google Business Profile can improve your search engine optimization? Google algorithms read reviews and find keywords that match what people are searching for.

Finally, when it comes to providing excellent patient care, make sure you have a friendly, knowledgeable, and professional staff, and focus on providing top-quality care to every patient.

Having a front desk that is trained to properly handle calls and questions can vastly improve your entire dental practice.

Dental Implant Marketing Ideas

Traditional forms of marketing like newspapers and TV are fading away. Today, online marketing is the best way to attract new implant patients.

Here are 4 dental implant marketing ideas:

1. Update your website

A website is a crucial tool for marketing your dental implant services. Make sure your website is professional, user-friendly, and informative.

Include information about the benefits of dental implants, the process of getting them, and the results patients can expect. You can also include before and after photos to showcase the results of your work.

Dental SEO services can help your website rank higher for “dental implant” keywords. This is important because search engines like Google are the starting point of 90% of all internet queries. 

2. Use Video Marketing

Video is a powerful tool for marketing dental implants. You can create short videos explaining the benefits of dental implants, showcasing your practice, or featuring patient testimonials. You can share these videos on your website, social media, or YouTube.

3. Offer Free Consultations

Offer free consultations to potential patients who are interested in dental implants. This can be an effective way to attract new patients and show them the value of your services.
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4. Host a workshop or seminar:

Hosting a workshop or seminar on dental implants can be a great way to educate potential patients and showcase your expertise. You can host the event at your practice or collaborate with a local community center or library.

Dental SEO for Dental Implants

With professional dental SEO services, your website will attract more cicks & more qualified leads
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Dental SEO involves optimizing your website and online content to rank highly in search engine results. This can help potential patients find your practice when they search for dental implant-related terms like “How much is a dental implant?”. To improve your SEO, you can:

  1. Conduct keyword research to identify relevant keywords to target
  2. Optimize your website’s title tags and meta descriptions
  3. Create high-quality, informative content that includes the target keywords
  4. Build high-quality backlinks from other websites

Dental SEO will increase the visibility of your dental implant services and attract more potential patients. If you need help with your dental implant SEO marketing, contact the SEO experts at Gravity Dental Marketing

Dental PPC for Dental Implants

With professional dental SEO services, your website will attract more cicks & more qualified leads
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Dental PPC involves running ads that appear at the top of search engine results. You only pay for these ads when someone clicks on them, making PPC a cost-effective way to reach potential patients seeking dental implants. To set up a successful PPC campaign, you’ll need to:

  1. Identify relevant keywords to target like “best dental implant dentist”
  2. Create ad copy that is compelling and includes the target keywords
  3. Set up a budget and determine how much you’re willing to pay per click
  4. Use conversion tracking to measure the effectiveness of your ads

Dental PPC services will attract new patients for the services of your choosing. But, be careful running your own ads. Clicking the wrong button can be an expensive mistake! 

Need help with your dental implant PPC marketing? Contact the experts at Gravity Dental Marketing

Hire a Dental Implant Marketing Company

Maximize your advertising dollars & hire dental implant marketing experts

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Marketing your dental practice can be time-consuming and overwhelming, especially if you’re not familiar with marketing strategies. Hiring a marketing agency can help take some of the burdens off your shoulders and allow you to focus on your patients.

When looking for a marketing agency for dentists, here are some things to consider:

  1. Specialization: Look for an agency that specializes in dental marketing. They’ll have a deep understanding of the unique challenges and opportunities facing dental practices, and be able to tailor their strategies accordingly. A company like Gravity Dental Marketing.
  2. Services offered: Look for an agency that offers a range of services, such as SEO, PPC, social media marketing, and website design. This will ensure that you have a comprehensive marketing strategy in place.
  3. Results: Don’t be afraid to ask for references or case studies from the agency. This will give you an idea of their track record and the results they’ve been able to achieve for other dental practices. 
  4. Cost: Make sure you have a clear understanding of the costs associated with the agency’s services. Be wary of agencies that promise quick results or make unrealistic promises. Marketing takes time and effort, and it’s important to have realistic expectations.

 

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