7 Dental Marketing Ideas for October

Do you need dental marketing ideas for more exposure in October?

When people think of October, they usually think about Halloween and candy. Everyone loves Halloween because it gives kids and adults an excuse to dress up like their favorite fantasy characters and scary monsters. However, the downside of Halloween is the motivation to eat sugary candies and sweets.

Your dental marketing for October should warn people to watch their oral health more closely if they eat candy. In addition, it should also warn them to monitor their children’s sugar intake and oral health as well. Connect with your patients! Share topics that are interesting but still pertain to your dental services.

Below are the top seven dental office marketing ideas for delivering your message in October.

1. National dental hygiene month

October is National Dental Hygiene Month. It is a celebration and reminder about the importance of practicing good oral hygiene. The fact that October is the chosen month for celebrating good oral hygiene is no coincidence. 

Remind people to celebrate National Dental Hygiene Month in your advertisements and social media posts. You can highlight the benefits of routine dental cleaning and even offer a “dental hygiene month” discount on new patient exams or teeth cleaning. 

Encourage your patients to use oral hygiene products like toothpaste, toothbrushes, floss, and mouthwash. Do you give any of these products away after a dental exam or teeth cleaning? Now would be a great opportunity to mention the benefits of choosing your dental clinic!

2. Share informational videos on social media

Social media videos offer the best online marketing for dentists and their dental offices. However, you cannot outright promote it like a sales advertisement because no one will want to see it. Instead, your videos must contain informational or educational content that offers value to your audience.

For instance, share videos on social media with tips about maintaining good oral hygiene throughout October. You could also advise parents on how to help their kids practice good oral hygiene if they consume sugary candies. Then, at the end of the videos, you can include contact information for your dental office.

Post at least two weekly videos on your social media profiles on Facebook, Instagram, Twitter, Pinterest, and any other social media networks you like to use. Consistently sharing new content is how your audience will stay engaged with your dental office. They may also share your content with their friends and family members too.

3. National popcorn poppin’ month

October is also National Popcorn Poppin’ Month. It is a seasonal celebration of popcorn, one of the most popular snack foods in America for many years.

Use this opportunity to educate your patients on the oral health dangers of eating popcorn. The American Association of Endodontists warns that chewing unpopped kernels can possibly crack your teeth. This can be a cause for concern because cracked teeth cannot heal on their own. This information creates a great opportunity to mention your teeth restoration services.

Even though popcorn can be rough on teeth, people will continue to eat it. Another idea related to Nation Popcorn Month is writing about the topic “Oral care after snacking on popcorn” or perhaps you could promote a “teeth-friendly” popcorn alternative like avoiding caramel-covered popcorn. The idea behind “unflavored” popcorn is to promote a healthier version of popcorn that doesn’t have added salts, sugars, and flavorings. These topics are interesting to read and directly connect to marketing your dental services.

4. Host a Halloween candy buyback program

Any respectable dental office will try encouraging kids not to eat sugary candies. One way to accomplish this is by hosting a Halloween candy buyback program. Ask kids to bring their Halloween candy to your office in exchange for dental products or prizes, such as colorful toothbrushes, mouthwash, xylitol-based gum, etc.

Some dental offices partner with local businesses to offer cash for kids’ Halloween candy. Then, all the money raised from the buyback program gets donated to a good charity, such as a charity supporting the troops. You can choose whichever way you want to run the program.

Either way, more people will come to your dental office if you host a candy buyback program there. Perhaps you could convince them to make an appointment for an oral health checkup at your dental office too.

5. Update your dental website design

Don’t forget to update your dental website design with imagery and visuals which reflect October themes, such as Halloween. You can add photos of costumes, fall colors, or pictures of your office team in costume. Of course, you should update your website content monthly because it will help to earn you a higher rank in Google and Bing search results.

Blog posts are also a great way to update your website content. You can write a new blog post about “How candy can affect your teeth” or “How much sugar is in a pumpkin spice latte?”. If you need help with your website content creation or writing contact our dental marketing team today.

6. Halloween post on your Google My Business profile

Add a Halloween or autumn theme photo to your Google Business Profile (formally known as Google My Business). Themed photos and fun holiday facts will keep your patients interested in your dental business. Having high-quality photos and an active Google Business Profile will attract new customers. 

Updating your Google Business Profile every week can be time-consuming. If you need help, contact the experts at Gravity Dental Marketing. Gravity Dental marketing offers Google My Business management for dentists.

7. Invite your dental staff to wear a costume

Everyone enjoys seeing people in costume. Invite your dental staff to wear their costumes for Halloween. This could be as simple as wearing spooky t-shirts or you can go all out and dress up as the tooth fairy! Your patients and staff will enjoy the happy and festive atmosphere. If you do celebrate Halloween at your dental office, be sure to take a picture of your awesome costumes and post it on social media or on your Google Business Profile!

Get more dental patients in October

Marketing for dentists is relatively easy in October because people have sugar on their minds. All you have to do is promote oral health tips for people who like to eat sugary candies and sweets in October. Then suggest that people visit your dental office for further oral health guidance and treatment.  

If you need more help with your dental marketing, dental SEO, or online advertising, you should consider hiring a dental marketing company to manage your advertisements. They can help you figure out how to advertise your website and attract more patients to your dental office in October.

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