Top 10 Dental Website Design & Marketing Strategies For Ranking In Google


In today’s digital age, having a website that showcases your dental practice in the best light possible is absolutely vital. With over 5.16 billion people using the internet daily, ignoring the power and potential of digital marketing can be detrimental to your dental practice. 

As a dental professional, having an effective website design and marketing strategy will help your business show up in local Google rankings, and attract new potential patients to your dental care. With so many different tricks and tips out there for getting your site noticed it can be overwhelming. To save you time and hassle, we’ll cover the top 10 strategies for making sure your site is optimized for the search engine giant Google! 

There are a lot of factors that go into dental SEO, from choosing the perfect dental website design to unique content creation, these proven strategies will help you get that coveted #1 spot at the top of the search results pages – without cutting any corners. Keep reading if you want to learn how to use digital marketing tactics to promote your dental practice online.

1. Optimize Your Website To Be Mobile Friendly

When it comes to ranking your dental website on the coveted number #1 spot on Google, optimizing your site for mobile devices is essential. With the majority of online searches taking place on smartphones and tablets, Google places a major emphasis on mobile-friendliness in its algorithm. This means that websites that are not designed with mobile users in mind will not rank as well.

The latest statistics reveal that 76% of people use their mobile devices to search for local businesses on Google. Therefore, investing in a mobile-friendly website is essential if you want your dental practice to be listed on the first page of Google search results. 

To achieve a mobile-friendly site, make sure to use a responsive website design that adjusts to the screen size of the user’s device.  Test your website on multiple devices and make sure it looks perfect!

Your website’s loading speed is also very important. According to a study by Google, 53% of mobile site visitors will leave a page that takes longer than three seconds to load. Optimize your dental website so it has a fast loading time. Losing potential patients because of a slow website could be costly!

If you follow these general rules, your dental website will have a better chance of outranking your competitors on Google and attracting more patients to your practice.

2. Utilize Relevant Keywords In Content And Metadata

In the world of search engine optimization, keywords are the backbone of online content. Utilizing relevant keywords in both content and metadata ensures that your website is easily discoverable to those seeking information related to your field. 

Through thorough research and analysis, you can identify the key phrases that your audience is searching for and incorporate them into your content (blog posts, videos, ads). However, it’s not just about throwing in a random set of words. They must be strategically placed throughout the webpage for optimal optimization.

Moreover, the keywords must also be included in the metadata, including titles, descriptions, and tags, to help search engines understand the relevance and subject of the webpage. 

To enhance the understanding of your website’s content by search engines, you should also utilize schema markup, which helps to clarify your web pages’ intention and aids search engines in comprehending your site’s content more effectively.

Basically, the easier it is for search engine “robots” to read your website’s content, the better chance you have of getting ranked in search engines

3. Design For Usability And Accessibility

Having a well-designed website can not only attract visitors but also keep them engaged for longer, potentially increasing the chances of converting them into actual patients. A streamlined approach to website design ensures that patients can easily find the information they need and access your dental services without any hassle. To achieve this, your website should be user-friendly, with easy navigation and well-organized content that provides a clear picture of your practice and services.

In terms of user-friendly design, it’s important to consider the structure of your website, including elements such as navigation, page layout, and font size. From an accessibility perspective, you need to ensure that your site meets guidelines for users, such as providing alt text for images and ensuring that all functions can be carried out using a keyboard. 

Ultimately, by prioritizing usability and accessibility, you can boost your dental website’s ranking on Google and make your services more accessible to patients of all backgrounds and abilities.

4. Create Content That Is Easy To Read And Digestible

A successful dental website design and marketing strategy for ranking in Google involves much more than just creating a visually appealing website. It requires a focus on creating engaging and informative content that is easy to read and digestible for potential patients. Create content like blog posts containing dental health tips, or videos describing treatments and dental technology. Valuable content that’s also informative and entertaining.

This means logically structuring content, using straightforward language, and avoiding industry jargon. By prioritizing both user experience and search engine optimization, dentist and dental practices can create a website that serves as a valuable resource for patients while also driving traffic to their business.

5. Use Easy Navigation

In the age of digital innovation, users not only expect visually appealing websites but also easy-to-navigates. A cluttered or confusing website layout can lead to a high bounce rate and low engagement. By implementing a simple design with ample white space and clear labeling, dental websites can make it easy for visitors to find the information they need quickly and efficiently. 

Additionally, incorporating clean navigation with clear menu structures and strategic internal linking can improve website navigation and enhance the user experience. By ensuring that visitors can easily access the information they need, dental websites can create a positive impression and increase their chances of ranking higher in Google’s search results.

Again, don’t forget to test your website, menu, and navigation on both desktop and mobile devices!

6. Send Email Campaigns

Email marketing campaigns can be an effective way to keep your existing patients up to date with your practice’s latest offerings and special promotions. With email marketing, dentists can reach their target audience directly, and with personalized content, they can establish a connection with potential and existing patients. 

To be successful, the email campaign must have a strong call-to-action that encourages patients to take action, along with clear and concise messages. It is also essential to target the right audience and segment them according to their needs and interests. 

You can also include referral incentives to encourage your current patients to refer their friends and family members to your dental practice. Overall, a well-designed email campaign can go a long way in boosting a dental website’s ranking on Google and increasing patient engagement.

Pro-Tip: Mailchimp is a popular software for building and sending email campaigns to your patients

7. Include Social Media Integration On Your Pages

To remain competitive in today’s market, it’s important to engage with potential patients through various channels. Social media platforms are an excellent way to promote your dental services, and special offers and establish a strong online presence. By integrating social media channels such as Facebook, Twitter, and Instagram on your website, you can increase your exposure and draw more eyes to your website. With a comprehensive approach to dental website design and marketing, you can set your dental business up for success online.

8. Get Positive Online Reviews on Your Google Business Profile

While there are multiple tactics to consider when optimizing for search engines, obtaining online reviews is a must-have. Google reviews significantly impact SEO as they serve as the ultimate ranking signal. It is vital to encourage patients to write reviews on platforms such as Google Business Profile (previously known as Google My Business), Yelp, and Facebook to show potential clients the exceptional service received by your dental clinic. 

Through thoughtful responses to critical reviews, and utilizing review management software, a dental practice can significantly increase its online presence and drive new patients through the door.

In short, a dental website with robust marketing strategies and tools that drive positive online reviews is an excellent recipe for boosting local SEO rankings. An increase in positive reviews will not only improve your website’s ranking in search engine results but will also build trust and credibility with potential patients.

9. Utilize Local SEO Strategies To Target Local Patients

Every month, there are OVER 1.83 million searches for “dentist near me”!
Is your dental website showing in the search results?

To create an effective dental website design and marketing strategy consider utilizing local SEO strategies to target potential patients in your area. This includes optimizing your website for local keywords, creating location-based landing pages with complete contact details, and building local citations and listings. 

By implementing these strategies, you can increase your visibility to search engines and make it easier for potential patients to find you online. Furthermore, it’s important to continually analyze and adjust your tactics to stay ahead of the competition and ensure your website is reaching its full potential. 

10. Use Effective Calls-To-Action

Once patients are on your website, it’s important to ensure they take some sort of action. A strong call-to-action (CTA) is a specific instruction designed to prompt them to take action. 

According to a study by Small Business Trends, as many as 70% of small business websites lack a call to action (CTA). 

You can use a CTA to direct visitors to schedule an appointment, request more information, or download materials. Effective CTAs will increase conversion rates and help boost your website’s rankings in Google.

Take Action and Watch Your Dental Practice Soar!

With the increasing reliance on technology, having a high-quality dental website that is designed with effective marketing strategies and optimized for search engines has become crucial for enhancing online visibility. By ranking well on Google, you can attract more potential patients to your website and increase your chances of converting them into actual patients.

By utilizing these 10 essential website design and marketing strategies, dentists can increase their chances of ranking high on Google. From optimizing your website to be mobile-friendly and researching relevant keywords, to providing social media integration and encouraging strong online reviews, each strategy plays an important role in how your dentistry is seen by potential patients.


Staying ahead of the competition and ensuring that your dental website is optimized for all users requires keeping up with the latest changes in technology. By incorporating the right strategies and tactics, dental practices can generate more leads online and experience patient growth.

If you’re too busy managing your dental practice and patients to also handle website management, SEO, and advertising, it may be time to consider hiring a dental marketing company like Gravity Dental Marketing. With a dental marketing expert on your team, you can focus on providing exceptional care to your patients while we handle the digital marketing aspect of your practice.


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