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Google Local Service Ads have been around since 2015. In January of 2023, Google announced that Local Service Ads are now available for dentists! This is a new and amazing opportunity for dentists to reach new patients in their area.
In this article, you will find EVERYTHING you need to know about Google Local Service Ads for dentists. You can jump to any section by clicking the question below.
These are some of the top questions that people may have about Google Local Services Ads for dentists.
As LSAs are a relatively new form of online advertising, it’s natural for dentists and other business owners to have questions about how they work and how they can be used effectively to attract new patients.
Looking for more help? Contact the dental marketing experts at Gravity Dental Marketing. They can help you set up your Local Service Ads and more!
Google Local Services Ads (LSAs) are a type of pay-per-lead advertising that appear at the top of Google’s search results for specific local services. They are designed to help local service providers, such as plumbers, electricians, and now dentists connect with potential customers in their area.
When a user searches for a local service on Google, such as “dentist near me,” they will see a set of local search results featuring LSAs at the top of the page. These ads display the dental practices’ business name, reviews, and contact information, along with a green “Google Guaranteed” badge.
To appear in LSAs, dentists must go through a verification and screening process, including background checks and verification of licensing and insurance. Dental practices pay a monthly fee to participate in the program and only pay for leads (calls) generated through the ads, rather than clicks or impressions.
Google Local Services Ads are a type of pay-per-lead advertising that allows dentists to connect with potential patients in their local area. When a user searches for a local dental service on Google, such as “dentist near me,” they will see a set of local search results featuring LSAs at the top of the page. These ads display the dental practice’s business name, reviews, contact information, and other details.
To appear in LSAs, dentists must go through a verification and screening process, including background checks and verification of licensing and insurance. Once approved, they can create a profile that highlights their dental services, service areas, and hours of operation.
LSAs are highly targeted to users who are actively searching for dental services in their local area, which makes them an effective way for dentists to reach potential patients who are already interested in their services. Dentists only pay for leads generated through the ads, rather than clicks or impressions, which can make Google Local Service Ads a cost-effective way to advertise their practice.
Overall, LSAs can be a valuable tool for dentists looking to attract more patients to their practice and improve their online visibility. By appearing at the top of search results and providing users with relevant information about their practice, dentists can increase their chances of converting potential patients into loyal customers.
Google Local Services Ads for dentists were launched in January 2023. They are still very new to the dental marketing industry. So far, the LSAs for dentists have been very effective and are in bringing in new patients for the few dentists who are using them. Getting in early will be a massive benefit to the dentists who jump at the opportunity. We estimate that as more competition enters the playing field, the cost per lead could rise. If the cost per lead rises, it will be interesting to see how well Local Service Ads for dentists perform vs traditional dental PPC advertising.
The dental marketing experts at Gravity Dental Marketing are already setting up Local Service Ads for multiple practices. There is still time to be the first in your area. Contact Gravity Dental Marketing today to schedule a free marketing consultation.
Short Answer: The minimum monthly budget fluctuates depending on your dental practice’s location. For instance, the monthly minimum budget for dentists to advertise in California was $1600 per month and only $1400 per month in Ohio, a 13% difference.
Google Local Services Ads (LSAs) operate on a pay-per-lead model, which means that dentists only pay for leads generated through the ads, rather than clicks or impressions. The cost per lead can vary based on a variety of factors, including the location of the dental practice, the competitiveness of the local market, and the type of dental service being advertised.
To participate in LSAs, dental practices must set a weekly budget for the number of leads they wish to receive. Google will then automatically adjust the cost per lead to ensure that the practice stays within its weekly budget. The cost per lead can range from a few dollars to over one hundred dollars, depending on the factors mentioned above. Services with bigger profits usually have a high cost per lead.
It’s worth noting that LSAs are a competitive advertising format, and the cost per lead can fluctuate based on the number of competitors in the local market. Dental practices should be prepared to adjust their budgets and bids as needed to remain competitive and generate high-quality leads through the ads. To maximize your ad spend, hire a dental marketing company or dental PPC company to manage your campaign.
Overall, the cost of Google Local Services Ads for dentists can vary widely depending on a variety of factors like location, competition, and services. However, by using a pay-per-lead model, dental practices can have more control over their advertising costs and only pay for results rather than impressions or clicks.
LSAs for dentists just launched in January of 2023, so the sooner you get your dental practice listed, the better! Less competition means lower cost per lead!
Contact Gravity Dental Marketing and get started today!
Google’s verification process for Local Services Ads (LSAs) is designed to ensure that businesses are legitimate and meet certain quality and safety standards. To be eligible for LSAs, dental practices must go through a verification process that includes several steps:
The verification process can take several weeks to complete, and dental practices must maintain their eligibility by meeting Google’s ongoing standards for quality and safety. This includes maintaining their licenses and insurance, responding to customer inquiries in a timely manner, and complying with Google’s advertising policies.
Overall, the verification process for LSAs is designed to protect customers and ensure that businesses meet certain quality standards. By going through this process, dental practices can build trust with potential customers and improve their chances of attracting new patients through the ads.
Start your Google Local Service Ads today!
Gravity Dental Marketing makes it EASY
Google Local Services Ads (LSAs) can be beneficial for dentists in several ways:
Overall, Google Local Service Ads can be a valuable tool for dentists looking to attract more patients to their practice and improve their online visibility.
Google Local Services Ads (LSAs) differ from other types of online advertising such as dental PPC, dental SEO, and social media advertising in several ways:
Overall, each type of online advertising has its own strengths and weaknesses, and dental practices may choose to use one or several types of advertising depending on their marketing goals, budget, and target audience. Google Local Services Ads can be a powerful tool for dental practices looking to generate leads and build trust with potential customers in their local area.
Google Local Services Ads (LSAs) can be used to advertise a wide range of dental services, including:
In general, LSAs can be used to advertise any type of dental service that is legal and in compliance with Google’s advertising policies. However, dental practices should be mindful of local regulations and professional standards when advertising their dental services, and ensure that their ads accurately represent the services they offer.
Here are some best practices for optimizing Google Local Services Ads for your dental practice:
By following these best practices, dental practices can improve the effectiveness of their Google Local Services Ads and generate more leads from potential customers in their local area.
Yes, dentists can track the performance of their Google Local Services Ads (LSAs) using the Google Ads dashboard. The dashboard provides detailed information on ad performance, including metrics such as:
Dentists can use this information to evaluate the effectiveness of their LSAs and make adjustments as needed to improve their performance. For example, if a particular service is not generating many clicks or leads, dentists may want to adjust their targeting criteria or ad content to make it more appealing to potential customers. Similarly, if a certain service is generating a high volume of leads, dentists may want to allocate more of their budget to that service to maximize their return on investment (ROI).
HOWEVER, Google’s tracking features aren’t always the best. They can be cumbersome or just lacking in detail. For Local Service Ads, Gravity Dental Marketing adds another layer of verification & reporting with call tracking. Our call tracking and recording allow us to accurately track leads and even dispute “bad” leads.
Here’s an example of how call tracking can flag “bad leads”
If you aren’t tracking your leads, you could be billed for this call!
Gravity Dental Marketing’s call tracking system would see that this was too short to be a viable lead and would ask Google for a refund. Working with Gravity can save you from losing $1000s in lost ad revenue.
As a lot of beginners have experienced, one wrong click when setting up online advertising can be very costly. Here are some common mistakes to avoid when using Google Local Services Ads (LSAs) for dental marketing:
By avoiding these common mistakes, dental practices can improve the effectiveness of their LSAs and generate more leads from potential customers in their local area.
Start your Google Local Service Ads today!
Gravity Dental Marketing makes it EASY