How Much Does Dental SEO Cost? A Complete Guide

Dental SEO Cost

In the realm of online medical searches, “dental care” emerges as one of the most sought-after terms, as revealed by recent studies. When patients search for “dental care near me” their focus goes straight toward the top search results and dental practices with favorable reviews.

Here’s where the magic of dental SEO, or dental search engine optimization, comes into play.

Dental SEO is the best strategy for elevating your practice’s online visibility and ensuring that fresh faces can easily discover your services. Learning about the intricacies of Dental SEO may initially pose a challenge for dentists and practice owners alike.

How much does dental SEO cost? What are the steps involved? Is it worth it?

These are some burning questions you might want to know as a dentist. 

In this blog post, we’ll break down exactly how much dental SEO costs and what influences those prices. This guide will give you a better understanding of what goes into the cost of dental SEO. Let’s get started!

What Is Local SEO Dental Marketing?

Local SEO Dental Marketing

Local SEO dental marketing is about improving search engine visibility for your dental practice that serves a specific local area. It involves the optimization of web content such as titles, descriptions, and address information to increase online visibility for local searches on Google’s Local Pack.

Google Local Pack refers to a section that shows up if someone searches for a “dentist near me” or a “dentist in my city”. The primary goal of local SEO is to drive more traffic to your site from people who live near your dental practice.

The process also involves reviewing website content, analyzing competitors in the area, researching relevant keywords, optimizing images and page titles, utilizing target locations, and conducting an assessment of the current web presence.

What Are Local Search Engine Rankings?

Local search engine rankings are how local businesses and services appear on a local level related to particular keywords. Local SERP (Search Engine Result Pages) rankings refer to a website’s position in the search results of any local-based search query based on the customer’s location. If your dental practice website ranks 1st for “dentist near me” then your website will get more clicks and more new patient leads.

As evident, receiving higher rankings in local searches can boost visibility and improve a business’s reputation by increasing site traffic. So, optimizing for SERP performance is essential for small dental businesses looking to increase online visibility and grab potential customers.

What Is Dental SEO and How Can It Help Your Practice?

Dental SEO

Dental SEO is a technique that uses specific local search engine optimization (SEO) tactics and methods to improve your dental services’ online visibility in major search engines, such as Google or Bing with the ultimate aim of driving organic traffic and growing new patient referrals from local areas.

It involves understanding the behavior of patients who use Google or another search engine to look for dental services in their vicinity, based on the keywords used in their searches such as “dentist near me” or dentist in (city name). Consequently, when potential clients search for dental services nearby, your dental website appears in the local packs or at the top of the list below.

Dental SEO Cost

How Much Does Dental SEO Cost

A complete dental SEO package usually includes an audit of your existing online presence, onsite optimization, link building, GMB management, online listing management, technical dental SEO, and content creation. Typically, a dentist can expect to pay between $1200 and $6000 per month for local SEO with some variation depending on the number of services included.

While it’s certainly possible to find cheaper deals out there, remember that “you get what you pay for” applies here as much as anywhere else. You should not shortchange yourself when it comes to investing in quality SEO services because it can have a massive impact on the visibility, lead generation, and ultimately profit of your Dental marketing.

Different Pricing Models For Dental SEO

Various dental SEO experts or companies have different price ranges for dental SEO services. However, there are four main models for SEO pricing. Take a look at each model in detail so you can make an informed decision about which one is best for your business. 

Pricing ModelPrice Range

Best For
Hourly Rate$100 – $700 per hourThe SEO services are charged by the hourSmall businesses with a limited budget
Project-Based$1500 – $ 6000The company charges a fixed amount to complete SEO tasksBusiness with a clear set of goals with specific KPIs.
Monthly Retainer$1500 – $15000  The company charges a monthly fee for the selected SEO servicesA business that wants to have a consistency on monthly basis
Self-Service$100 – $700The company charges a fixed fee for the specific serviceSmall or medium business who wants to have more control of their SEO

1. Hourly Rate Model

When it comes to improving the online presence of dental practices through SEO, an Hourly Rate Model payment option can be a great choice. This model involves paying for SEO services based on the amount of time spent on tasks. 

This is a suitable option for small dental practices with a limited budget, as they only pay for the actual time spent on SEO tasks. This ensures that the dental practice gets the best value for their money. For those interested in utilizing this model, it’s important to find a reputable SEO provider who offers this payment option.

2. Project-Based Model 

For dental practices looking to achieve specific SEO goals, a Project-Based Model payment option may be ideal. This model involves paying a fixed amount for a specific SEO project or task, allowing dental practices to focus on achieving specific goals, such as increasing website traffic or improving search engine rankings. 

3. Monthly Retainer Model

For dental practices that require ongoing SEO support and maintenance, a Monthly Retainer Model payment option may be the most suitable. This model involves paying a fixed monthly fee for selected SEO services. Dental practices that opt for this model benefit from consistent SEO services that help maintain their online visibility and attract more potential patients. The Monthly Retainer Model is ideal for businesses that want to focus on running their practice while leaving the SEO maintenance to experts.

4. Self-Service Model

The self-service model is ideal if you want to take care of SEO yourself. This could involve reading up on SEO basics and implementing them yourself or using online tools such as Google Analytics to track progress and make adjustments accordingly. 

You can choose a selected SEO service like an on-page or off-page SEO service from a dental marketing expert and just have to pay for the selected service.

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SEO for Dental Websites: Types and Costs

Dental Website Seo

Dental SEO is a type of online marketing that helps dental businesses or services rank higher in search engine results pages (SERPs), making it easier for potential patients to find them.

There are many different types of dental SEO services available, and their costs can vary depending on the scope and nature of the work involved.

1. SEO Auditing

An SEO audit is a comprehensive analysis of your website that covers technical SEO, content analysis, link analysis, etc. As a part of any dental SEO service, auditing should include in-depth analysis and research on a website’s technical issues, like crawl ability, as well as competitor analysis, potential keywords, and content evaluation.

By using comprehensive data on your online presence and results from competitors, you can determine the greatest opportunities to improve search engine visibility and increase leads.

Furthermore, a professional dental marketing experts Agency can audit page speed and mobile optimization to ensure users have the best experience when visiting your website. They identify issues that need to be resolved to improve performance and visibility, helping ensure your dental website stands out from the competition.

The average SEO audit service costs between $600 to $2000 or more, based on your work and the number of web pages that need an audit.

Moreover, SEO auditing will help you thoroughly analyze your website which covers,

  • Technical SEO: It refers to all behind-the-scenes optimization that helps search engines index and crawl your website more effectively. When auditing your website’s technical SEO, which includes analysis of site speed, URL structure, mobile responsiveness, and structured data. 
  • Content Analysis: A close review of all the content on your website including page titles, alt text, keyword optimization, and meta descriptions. 
  • Link Analysis: An examination of all the external and internal links pointing to and from your website. When reviewing a link analysis, pay attention to things like link quality, link equity, and anchor text.
  • Local SEO: When auditing your website for local SEO, pay attention to factors like NAP consistency, citations, and reviews. 
  • User Experience (UX): It refers to how easy it is for users to find what they’re looking for on your website. When assessing UX, review factors like navigation, site structure, and content organization. 
  • Analytics and Tracking: This refers to setting up Google Analytics on your website and using it to track and measure your website progress over time.

2. Local SEO

Local SEO focuses on optimizing your website for local searches performed by users in specific cities or local areas. This includes earning local links and optimizing titles and meta descriptions based on location-specific keyword phrases “dentist near me” or ”dental services in (town name)”. 

This also includes that your local dental business listings are accurate and up-to-date on local directories, Yelp, or Google My Business so potential customers can find you easily online when searching for businesses near them. 

The average costs typically depend on the number of services covered by an SEO dental agency, but they typically range between $500 to $2000 monthly.

3. Citations

A Citation is a reference to a business name, address, and phone number that is listed on online directories. The cost of building up and managing the necessary citations for dental SEO typically ranges between $50 – $200 per location.

4. Local Links

Acquiring links from local directories and websites is a crucial aspect of dental SEO known as local link building. 

In general, the cost range rests between $350 and $1500 per month depending on the scope of work specified by you or an SEO professional you hire.

5. Locations

Dental SEO costs can range from $500 to $3,000 depending on the size and scope of your business and the location of your practice. 

A localized online marketing campaign in a specific city can be very cost-effective, while larger businesses may need more comprehensive national campaigns with ongoing management to maintain their competitive edge.

6. Google My Business Management

For an effective dental SEO strategy, Google My Business Management is an essential component. This service helps ensure that your business information is up-to-date and accurately reflected in search engine results. It also provides customers with instant access to vital information like contact details, directions, operating hours, and reviews.

These features allow customers to make the best possible decision when deciding on a dentist or dental practice. Furthermore, GMB has some invaluable features enabling you to respond quickly and effectively to customer inquiries and manage your online reputation.

7. Online Listing Management

Proper online listings help your local business stand out and make it easier for potential patients to find the exact services they need in their area. Such a service helps secure essential reach and visibility on top-tier sites like Google My Business, Yelp, Apple Maps, and Bing.

This service costs anywhere from $500-$2,000 depending on the proficiency levels required by the agency.

8. On-Page SEO

On-page SEO is a practice to ensure that each page on your website or blog is carefully optimized for both its audience and search engines to achieve the best results on SERPs and give readers a great experience.

9. On-Page SEO includes

  • Optimizing titles and headlines
  • Using an internal linking strategy
  • Using keywords in key areas throughout the page
  • Creating unique meta descriptions for each page
  • Optimizing images and videos
  • Topic Research
  • Effective Content Creation Strategy

On-page SEO services start at around $500/month with costs varying depending on how much work needs to be done to get the desired results.

10. Off-Page SEO

Off-page SEO is an important part of search engine optimization that focuses on improving the online presence of a website by increasing its visibility in the search engine result pages.

It involves activities such as gaining backlinks from authority medical or dental websites and managing your reputation through brand building, social media engagement, and content syndication. Off-page SEO also includes citation optimization which means directories, blogs, and other industry websites should include your NAP (name, address, phone number).

The average cost of off-page SEO starts from $500 per month and goes to $2000 per month. Backlink research can vary depending on the size of the project, expect to pay a minimum of $500 for a detailed report & explanation of backlinks.

To strengthen your backlink profile, it is necessary to retrieve high-quality backlinks. This can be done by:

  • Creating High-Quality Content
  • Guest Posting
  • Participation in Online Forums
  • Publishing Dental Research
  • Reaching out to Local Journalists

11. Technical SEO

Technical SEO is the optimization of technical features of a website to improve its search engine ranking. This includes taking an in-depth look at site architecture and user experience so that Google and other major search engines can crawl and index the content of the site accurately. 

In addition, it makes sure a website’s sitemap is up-to-date and indexed by search engines. With technical SEO, a website’s visibility and ranking should increase organically as a result of being designed for search engines.

For dental SEO, technical SEO is essential as it includes improving the infrastructure and architecture of a website, optimizing web hosting settings, and tweaking design elements to maximize the performance of a website in search engines.

The cost of technical SEO can vary depending on the complexity of the task. Some may be quite affordable for businesses with limited budgets, while others may require significant investments to ensure maximum visibility. However, the average cost can range between $1000 to $3000 per month.

With the right blend of research and execution, dental SEO can be both affordable and highly effective in increasing your online presence and boosting website traffic.

The Costs Of Pay-Per-Click Advertising For Your Dental Practice

PPC Adverstising For Your Dental Practices

PPC is an online marketing model that requires you to pay a fee every time someone clicks on your ad. Pay-per-click advertising is a powerful dental marketing tool, but it can be tricky to get the balance right when allocating your budget.

In terms of overall costs, PPC campaigns are determined by budget, competition, and quality score levels. So, the cost of advertising for a dental practice will depend on several factors including

  • The Size Of Your Target Audience
  • Competition For Keywords
  • Quality Of Keywords
  • The Total Budget
  • Targeting Goals
  • Ad Schedule
  • Variations

In general, costs range from just a few hundred dollars per month for smaller operations up to thousands for larger ones.


Understanding the cost of dental SEO is crucial for dental practices looking to improve their online presence and attract more patients. By following this step-by-step guide, dental practices can gain a better understanding of the various pricing models and services available to them, and make an informed decision that aligns with their goals and budget. Investing in dental SEO is a long-term investment that can deliver significant benefits to a practice, including increased website traffic, improved search engine rankings, and ultimately, more patients.

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